Joanna Hall, the Creator & Founder of WalkActive, is one of the UK’s leading Diet & Movement Specialists, a regular on television & radio, former resident fitness expert on ITV’s This Morning, published author, presenter, trainer and motivator.


With a First degree & Masters degree in Sports Science from Loughborough University, a Sports Medicine Intern from Virginia Mason Sports Medicine Clinic, Seattle and more than 20 years experience in the industry Joanna is a passionate, highly respected, international fitness educator and expert. Her extensive professional experience includes developing the Step Reebok fitness programme, successfully training 2000 + Fitness Trainers & aerobic instructors, creating and presenting fitness campaigns on TV as her role as Fitness expert on ITV’s This Morning.

Joanna’s philosophy centres on delivering “Intelligent Exercise” programmes that are results driven, scientifically proven and highly effective to help the individual enjoy real health, fitness, weight management & body shape change.

The WalkActive System is now used by 1000’s of people across Europe, Australia, USA and Canada.

Joanna is tThe author of 13 books translated into 7 languages, as well as presenter and producer of her own DVD’s. Joanna is a natural, passionate communicator and her expertise has been sought widely by media including The Telegraph, BBC, ITV, LBC Radio, The Guardian, The Mail and Mail on Sunday.


Joanna’s expertise has been sought by a number of varied clients and companies including:

  • The Royal Navy
  • The Telegraph Media Group
  • Time Inc
  • Shisedo
  • Polar Heart Rate Monitors
  • Seven Seas
  • Nairns
  • Carnival UK
  • Saga
  • Kelloggs
  • BNP Parabas

Her celebrity clients include:

  • Dido
  • Barbara Windsor
  • Alexandra Burke
  • Michelle Collins, Ben Fogle & James Cracknell in their Polar Challenge